When women got swept up in the sensational infomercial phenomenon that Bare Minerals created, the category of “mineral makeup” took off like wildfire through the cosmetics industry.
Mineral makeup wasn’t a new thing at that time, but no one really paid attention to it until some serious marketing power was put behind the Bare Minerals products.
Soon other companies played “copy cat” to cash in on this mega trend. From drugstore to department store, you can find makeup labeled “mineral” everywhere you go.
Since product claims and labels are very nebulous in the beauty world, some of what you’re being told is false. Shocking, right?
Here’s how to figure out the truth in all those claims before you make your next purchase. [Read More…]