I’m a “people watcher,” I can sit for hours in a cafe just watching the world and it’s people go by. As a professional makeup artist, one of my biggest observations is how many women wear incredibly ‘dated’ makeup.
You can tell what decade it was when they first started wearing makeup and haven’t learnt any other application methods. Scarier still, is how many are still using the same products from the 80’s…but that’s another article!
While shimmery beige eyeshadow and pearly pink lipsticks were on trend two decades ago, they now just look outdated and incredibly ageing.
The concept of timeless makeup is simply about enhancing your features with simple, modern application techniques and colours already found in your skin tone that accentuate your natural beauty.
It’s a style you can wear at any age because it is unique to YOU.
Don’t worry about what eyeliner style is on trend or what shade of purple is hitting the runways – it takes a team of makeup artists to create these “looks,” lighting and perfectly positioned pose to make these look good. A bad application of a creative makeup will only detract from your beauty, trust me!
I created these everyday, any season looks for group of models for Elite London to be used in their portfolios and cards as a true and accurate reflection of what they look like and who they are, making them timeless.
You need to remember that models also have bad hair days and breakouts and self doubt, and they don’t “wakeup looking like this.”
Embrace your least favourite features…these are what set you apart and make you the beautiful woman (or man) that you are.
As seasons change, so do trends and beauty ideals… so next month a crooked nose could be the next big thing!
Below is my 4 step process for creating timeless makeup looks on the models pictured.
Step #1 Prep skin
To make sure your skin is looking fresh and glowing, prep skin by misting or wiping a rose water soaked cotton pad over your skin to refresh and hydrate it.
Next, apply a moisturiser that addresses your skin concerns. If your skin is feeling extra dry, or sensitive, perhaps consider massaging in a facial oil or a serum underneath your moisturiser. I’m of the school of thought that you only need to apply what is necessary, rather than just lathering on product for the sake of it.
Your skincare routine should become the ritual part of the makeup application. Take 5 minutes to yourself and gentle massage your skin, which aids circulation and encourages skin regeneration.
This way you’re not adding insult to injuring and damaging your skin further with harmful chemicals and pore blocking products. It becomes so much easier to look at your face as a fresh canvas, and simply apply makeup to accent your favourite feature, or simply enhance the natural tones of the skin.
Don’t draw attention to your flaws by caking on makeup. Rather even out any redness or ruddiness using some concealer (ONLY on the problem area’s) and cover up dark circles with a corrector.
Choose a single product that you like the feel and texture of and can address both correction and concealing, or mix it up and use a cream corrector under the eyes and mineral makeup on any other areas that need evening out.
Tip: Remember that natural and organic makeup do not contain synthetic preservatives, so it is imperative that you don’t stick dirty brushes and fingers into your products, which can cause bacteria to grow. Always use a spatula to decant a small amount of product and then begin the application.
Step #3 Add Pops of Color
Add little flush of pink to the cheeks or deepen your natural lip colour slightly. Subtle pops of color can make a huge difference to a face to brighten it up!
I love Ilia Beauty’s Multi Stick in All of Me (I love multi-purpose products in general) to add a flush of pink to cheek. If you have a more olive skin tone, why not try RMS Beauty’s Lip2Cheek (yes, there I go again recommending multi-use products!) in Curious. Its lovely warm orange tone can really brighten up a face with very little effort.
To deepen a lip, for that sexy ‘bitten lip’ look, Kjaer Weis’s lip tint in Sensuous Plum has proved itself time and again. It’s such a great universal colour that seems to just enhance rather than overpower.
I would recommend that you pat these pops of color onto cheeks and lips, rather than applying with brush. The warmth from your fingers really helps to spread the makeup so it looks natural and effortless, which is paramount to a timeless makeup look.
Remember it’s about enhancing the natural tones of your skin. Think about how your cheeks start to glow when you’ve done a bit of exercise, or you have gone on a long walk on a cold day and the cold? That is where you need to apply these ‘pops of color.’
Step #4 Final touches
You can keep the rest of your makeup routine very simple. A coat or two or mascara, and brush through your brows and you’re ready to go be the beautiful woman you are.
What were your favorite tips and what will you incorporate your beauty routine? Let me know in the comments below!
Photos by AL&K Photography. Makeup by Khandiz Joni.