How Dynamic, Powerful Women Became a Beauty Collection

Makeup-Color-DevelopmentI’d like to invite you in for a look at the inspiration and process behind my collaboration with Alima Pure  mineral makeup to create the 2013 Holiday Color Collection, “Me Encanta”.

This makeup collection was born out of a desire to honor the inherent strength, beauty, power and passion of women who have lived life and have a story to express.

The power of the dance

This summer I went to Spain for a friend’s wedding. The night before the big day, she hosted a magnificent dinner party including a show by an authentic troupe of flamenco performers.


The female dancers were not the half-naked, twerking pop stars that modern culture has glorified. In long layers of clothing, they moved their bodies with exceptional force, stomping their heels down in a flurry as their arms whipped wildly, and sometimes delicately, through motions. They seemed to be possessed by emotion expressed in form, telling an intricate story to the hurried sounds of the guitar and wailing masculine voices. They were pure feminine power being expressed through improvisational dance – I was awestruck.

The older the woman, the more beautiful the dance

In traditional flamenco, young people are not considered to have the emotional maturity to adequately convey the duende (soul) of the genre. Therefore unlike other dance forms, where dancers turn professional early to take advantage of youth and strength, many flamenco dancers do not hit their peak until their thirties and will continue to perform into their fifties and beyond. [source]

Creating colors to match the mood

In flamenco, just as in our own lives, there are textures, curves, flair, deep emotion, passion, movement and drama. There are juxtapositions of strength and delicacy, mystery and expression, color and darkness.

Check out my flamenco Pinterest board  for some fabulous inspiration.

It’s one thing to have a great theme, and another to create makeup that embodies it with wearable colors flattering to most women.

As a makeup artist, I think you should be able to use only a few shades to create a variety of makeup looks. So I designed a simple collection of just four Alima Pure mineral colors (plus natural mascara) to be worn as boldly or as softly as seems fitting depending on your mood.

To make sure the colors were just right, I did rounds of swatch testing on various parts of my body and on a few other folks.

contour-shading-swatchesIt wasn’t without its challenges. In order to see the nuance of each color and make sure I was selecting the best one, I needed to see it all in true daylight. So covered in color swatches, I climbed out onto my fire escape, precariously poised with a notepad and mirror. Thankfully I didn’t fall off, but I ruined my curtains with a mistaken swipe of a hand covered in lip color as I was climbing back through the window. (Ack!)

alima pure lip tint swatches

Through all of that effort, and always with you in mind, I believe I managed to create a combination of colors that are wearable, simple to navigate, and can adapt from a stronger to softer look depending on how you wish to express yourself in the moment (without ruining your curtains!).

So what does flamenco have to do with the holidays?

“Flamenco is a moving target, restless, never static for long, lovingly preserving the past, yet looking expectantly toward the future…the dances are not choreographed, but are improvised along the palo or rhythm.” – Roberto Lorenz 

The end of the year and the start of a new one is a great time to remind us to celebrate the past and embrace the future. To create a new dance and remember that it’s not perfection which has given meaning to our year or our lives, but that we lived moving with each experience fully, expressing it all and knowing that ‘our dance’ only gets better as the years progress. 

One final insight for you

“Me Encanta” is a Spanish term to express that something strikes you as beautiful, captivating or pleasurable. It can be translated as “it sings to me.”

On that beautiful note, I hope you are as excited as I am to meet the “Me Encanta” Holiday 2013 Collection for Alima Pure very soon!

Stay tuned!

Kristen Arnett

Kristen Arnett

Founder & Editor-in-Chief of Green Beauty Team, Kristen Arnett has been immersed in the world of beauty for over 15 years, with roles ranging from product development to a career as an international makeup artist. She uses only the best in natural, organic, green makeup and skincare for her high-profile fashion and celebrity clientele.

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  1. says

    Hi there! I’m in the process of switching my entire makeup collection to non-toxic and have been doing loads of research about it. Unfortunately, I haven’t managed to find a single brand – even among those who market themselves as “all natural” – that doesn’t have some “bad stuff” in them.

    Among the brands that I looked at was Alima Pure. However, I noticed that they use Mica, Iron Oxides, and Titanium Dioxide.

    In my research, I read that they are associated with the following:

    Mica – Cancer, Organ system toxicity (non-reproductive), Occupational hazards

    Iron Oxides- Enhanced skin absorption, Organ system toxicity (non-reproductive), Persistence and bioaccumulation

    Titanium Dioxide – Cancer, Organ system toxicity (non-reproductive), Occupational hazards

    Are you not concerned about these ingredients? It seems like all the eyeshadows from “toxic free” brands contain the ingredients above and I’m wondering if it’s even possible to have completely natural makeup. Maybe it’s just that, to wear pretty makeup, I have to accept that they’ll be at least a few dangerous ingredients.

    Thank you so much for your insight!

    • Green Beauty Team says

      Hi Andrea, that’s a good question and it would take me a bit too long to answer here. I may turn this into an article for the site because it requires some explanation for each part. As of now, completely plant based makeup is volatile, pigment selection is highly limited and therefore quite hard to come by. There are a few brands that focus on this and have very low mineral content. Alima Pure has focused on simple mineral ingredients as a way to offer a simpler “more pure” alternative to the majority of cosmetics out there. I hope that sort of explains things for now.

  2. says

    Thank you for posting the gorgeous dance – Me Encanta ! I think you will enjoy my friend GIlles video, too. It is taken from his studio in NYC –
    He photographed and lived with the Flamenco artists in Spain :
    Enjoy ! I miss Gilles and his wife Louda – After 40 years in Soho – Gilles has moved to the island of Kauai – always in my heart. I hope to visit soon !

    • Green Beauty Team says

      Thank you so much for sharing his incredible work! What a wonderful place for them to move to. I was just in Hawaii on the Big Island (check out the article hear about my Hawaii trip). I hope you visit them often, Elaine.

  3. says

    Wonderful!! I love the idea behind this. Thank you for sharing your processes and that beautiful video!! I’m also drawn to the idea of only four colors… I love simpllicity! Me encanta todo!

    • Green Beauty Team says

      Thank you so much Elizabeth! I really appreciate your comment. It makes my heart smile…and sing! :-) – xo Kristen Arnett

  4. says

    (loses mind with the excitement of this)

    I fully understand how you would be so struck by a performance like this. I hired 14 Mariachi for a friend’s birthday one year and when they started playing, I started bawling. There’s just something so insanely beautiful about people doing their art with such feeling. I get you, sister. Congrats. This is cool.

    • Green Beauty Team says

      Ha! Your comment made me laugh pretty hard..until I got to your really lovely story. Thanks for sharing it. You are a wonderful woman! – xo Kristen Arnett

  5. says

    Kristen, what powerful observations about women you make here! I can see why these glorious, mature, provocative, passionate and sensual women would inspire a collection called “Me Encanta!” The emotion on their faces as they express themselves through dance actually sings to me. Thank you for sharing this piece and for being a guiding light in the world of beauty. People who see beauty wherever they look have sparkling souls. xoxo

    • Green Beauty Team says

      How incredibly kind of you to say, Sarita! I’m so glad it sings to you. My heart and soul feel very full right now with such compliments coming from a woman who embodies this herself. :-)

    • Green Beauty Team says

      Oh thank you, Fran for taking the time to leave such a nice comment. You’re definitely one of those types of powerful, beautiful women I hoped to create this for. xo


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