I’d like to invite you in for a look at the inspiration and process behind my collaboration with Alima Pure mineral makeup to create the 2013 Holiday Color Collection, “Me Encanta”.
This makeup collection was born out of a desire to honor the inherent strength, beauty, power and passion of women who have lived life and have a story to express.
The power of the dance
This summer I went to Spain for a friend’s wedding. The night before the big day, she hosted a magnificent dinner party including a show by an authentic troupe of flamenco performers.
The female dancers were not the half-naked, twerking pop stars that modern culture has glorified. In long layers of clothing, they moved their bodies with exceptional force, stomping their heels down in a flurry as their arms whipped wildly, and sometimes delicately, through motions. They seemed to be possessed by emotion expressed in form, telling an intricate story to the hurried sounds of the guitar and wailing masculine voices. They were pure feminine power being expressed through improvisational dance – I was awestruck.
The older the woman, the more beautiful the dance
In traditional flamenco, young people are not considered to have the emotional maturity to adequately convey the duende (soul) of the genre. Therefore unlike other dance forms, where dancers turn professional early to take advantage of youth and strength, many flamenco dancers do not hit their peak until their thirties and will continue to perform into their fifties and beyond. [source]
Creating colors to match the mood
In flamenco, just as in our own lives, there are textures, curves, flair, deep emotion, passion, movement and drama. There are juxtapositions of strength and delicacy, mystery and expression, color and darkness.
Check out my flamenco Pinterest board for some fabulous inspiration.
It’s one thing to have a great theme, and another to create makeup that embodies it with wearable colors flattering to most women.
As a makeup artist, I think you should be able to use only a few shades to create a variety of makeup looks. So I designed a simple collection of just four Alima Pure mineral colors (plus natural mascara) to be worn as boldly or as softly as seems fitting depending on your mood.
To make sure the colors were just right, I did rounds of swatch testing on various parts of my body and on a few other folks.
It wasn’t without its challenges. In order to see the nuance of each color and make sure I was selecting the best one, I needed to see it all in true daylight. So covered in color swatches, I climbed out onto my fire escape, precariously poised with a notepad and mirror. Thankfully I didn’t fall off, but I ruined my curtains with a mistaken swipe of a hand covered in lip color as I was climbing back through the window. (Ack!)
Through all of that effort, and always with you in mind, I believe I managed to create a combination of colors that are wearable, simple to navigate, and can adapt from a stronger to softer look depending on how you wish to express yourself in the moment (without ruining your curtains!).
So what does flamenco have to do with the holidays?
“Flamenco is a moving target, restless, never static for long, lovingly preserving the past, yet looking expectantly toward the future…the dances are not choreographed, but are improvised along the palo or rhythm.” – Roberto Lorenz
The end of the year and the start of a new one is a great time to remind us to celebrate the past and embrace the future. To create a new dance and remember that it’s not perfection which has given meaning to our year or our lives, but that we lived moving with each experience fully, expressing it all and knowing that ‘our dance’ only gets better as the years progress.
One final insight for you
“Me Encanta” is a Spanish term to express that something strikes you as beautiful, captivating or pleasurable. It can be translated as “it sings to me.”
On that beautiful note, I hope you are as excited as I am to meet the “Me Encanta” Holiday 2013 Collection for Alima Pure very soon!