You may have run into some challenges with this in the past, so allow me to offer some good advice on how to stealthily and gently convert your guy to being a devotee of all-natural men’s grooming products.
All of what I’m sharing with you is based on what I’ve learned after talking to a whole heck of a lot of men in my role as a beauty expert, and having done grooming as a makeup artist on some pretty major celeb studs to prepare them for camera (i.e. Conan O’Brien, Christopher Walken, Jude Law, Kelsey Grammer and more who you can see here).
How To Help Your Man Convert to Natural Grooming Products
I’ll be making sweeping generalizations that aren’t true for all men all the time – but they are pretty dead on for most men, most of the time.
It’s worth reviewing if you want to have long-lasting success with the conversion process.
Understand Where He’s Coming From
Getting men to use all-natural grooming products starts by understanding that their “beauty mindset” is pretty much the opposite of yours.
Men care less about products than you
- One bar soap for their face and body. Yes.
- One lotion to cover all of their skin (because they can’t fathom how your eye skin is different than your knee skin). Yes.
Here’s an amazing option from Soapwalla for a bar soap men will love.
Men like easy and cheap
No, I’m not talking about sex! Ha!
Have you noticed that men make choices usually based on what seems the simplest and most cost-effective?
- Is it at the drugstore and easy to grab? Sold.
- Is it less than $12. Sold.
Shopping for more than 120 seconds and buying (even slightly) expensive products feels like a big ‘ol waste to men…wait, I should clarify here that I’m still talking about cosmetics.
Because lord knows if you get a guy in a beer/whiskey aisle or at a hobby store for their particular passion (sports, cars, boats, electronics), they’ll be in there for a long time justifying some big spends!
Men are loyal consumers
Whatever brand their father used or their mother/sister gave them in their early grooming days is probably what they’re still using.
Men Aren’t Worried About Anti-Aging
Men aren’t marketed to as emotionally as women about how they will become significantly less attractive with more wrinkles and rough skin because ruggedness and signs of age are considered sexy. Sigh…
Men Shop Based on Needs
They just may feel one day like their skin is too tight, or something is going on they don’t like (i.e. razor burn, acne, flaky skin) and want a product that claims to help with that.
A product. Not three.
And yeah, they want to smell better because that’s appealing, but guys aren’t convinced they need 15 lotions and potions to make that happen.
Men do not want to smell like flowers
If you’re trying to get your man to use products with lots of floral notes, just give up on that now. Respect that most men want to smell like “men”.
Think rugged nature, musk, and earthy notes or…nothing at all. Fragrance as many men learn the hard way, can wreck their skin and they’d rather avoid it all together — particularly if a guy is shaving frequently and struggling with how standard products with fragrance are irritating his face.
Psst! One of our pro (male) contributors wrote an awesome article for men on how to get the best shave possible and suggested some products he loved there too.
Find very similar products to what he’s already using and replace them one by one. Yes, you’ll have to do this part on your own.
Just put the new product in the bathroom and tell him what to do with it.
Don’t change all of his products all at once or there will be revolt, and he’ll just want to go back to using what he’s familiar with.
Actually, I talk a lot about just how to do this (and give you an awesome checklist to make it way easy) in our free Toss The Toxins Toolkit.
A Few All-Natural Men’s Grooming Products that are great
- Pretty much anything at all from Josh Rosebrook
- Badger Balm for Men (especially this beard oil)
- The entirety of the Men’s Shaving collection from Follain – see it here.
Keep it To The Point
Gently make the case for switching, and say a quick statement about why and what you’re planning to do in terms of putting healthier products in the bathroom.
Do not go on and on about it, or he will tune you out.
So did you already do the switch with the men in your life? How did it go? Do you have any tips to share? Would love to hear them in the comments below!